R&D Insight has expertise across all facets of research and usability. We deliver the insights clients need to make smarter decisions, ensure better user experiences and achieve their business goals.

Rdinsight capabilities

Better Results.
Anywhere. Any time.

Our team of experts can work with you at any phase of your project, whether you’re just beginning a project, or need to make sure you’re heading in the right direction. We use quantitative and qualitative research techniques, powered by leading-edge technology and tools, to drive your success. Depending on your needs, our team can provide in-person or remote-based/online research services.

We tailor our services to meet your goals. We’ll start by discussing your business and research objectives, audiences, methodology options, reporting and timeline. Then we’ll assemble the right team to ensure you get the results you need, on time and on budget.

User Experience Research

  • Stakeholder and user inputs (interviews, focus or mini-groups)
  • Competitive and industry landscapes
  • Discovery inputs (diary, in-home studies, contextual inquiries, ethnography)
  • Persona and task flow development (site users, marketing)

Usability

  • User testing across a variety of platforms (website, mobile, product) and technologies (lab/in-person, remote, online)
  • Concept and prototype testing
  • Competitive assessments
  • Heuristic evaluations, intercepts and card sorts

Market Research / Consumer Insight

  • Quantitative ad hoc and ongoing tracking to measure attitudes and perceptions (awareness, branding, satisfaction, concept testing, competitive/comparative)

Strategic Consulting

Expert recommendations that turn research and insights into action and results

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Client Experience

  • 3M/
  • BestBuy/
  • General Mills/
  • JCPenney/
  • Johnson & Johnson/
  • Johnson Controls/
  • Medtronic/
  • Sprint/
  • Target Corporation/
  • UnitedHealth Group
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